Brazilians sell US$ 18.5 million in Egypt.

Participation in the Food Africa trade fair, a trade mission, and an agenda for institutional engagement—these were all initiatives undertaken by Brazil in Egypt this December, spearheaded by the Arab Chamber. Companies project US$ 53 million in business resulting from their presence at the Cairo exhibition.

“Halal do Brasil” Project space at Food Africa: companies made nearly 578 contacts

São Paulo – The first half of December was a time for doing business, acquiring customers, and strengthening relationships for Brazilians in Egypt, an Arab country in North Africa. Eight companies that exhibited at the Food Africa trade show—which concluded this Friday (12) in the Egyptian capital, Cairo—reported US$ 18.5 million in deals closed at the event, alongside projected sales of US$ 53 million over the next 12 months resulting from the contacts made.

“This year’s result was more than double that of last year, even though we had fewer companies participating; this confirms my impression that the trade show was very busy and went very well,” said Fernanda Dantas, Internationalization Projects Manager at the Arab Brazilian Chamber of Commerce, who oversaw the national delegation, speaking to ANBA.

The companies exhibited at Food Africa under the Halal do Brasil (Halal from Brazil) project, an initiative led by the Arab Chamber and the Brazilian Trade and Investment Promotion Agency (ApexBrasil) to boost the supply of Brazilian-produced halal food to markets with Muslim consumers. Halal products are those manufactured in accordance with Islamic guidelines.

Brazilians made contacts and closed sales at the trade fair.

Under the project fostering this trade, ten companies participated in the fair in Egypt in 2024, generating US$ 7.59 million in business during the event and projecting US$ 34.08 million in sales over the next twelve months. While there were 475 business meetings last year, Brazilian exhibitors reported 578 business contacts made at the fair during this edition.

Participating exhibitors included BRA Commodities, Aurea Internacional, Stefenoni Interagrícola, Coperaguas, Neoking Foods, NG Trade, Usibras, and Cooperativa Agrícola Mista da Alta Paulista (Camap). Brazil’s Ministry of Agriculture and Livestock (Mapa) was part of the stand and brought the National Union of Family Farming and Solidarity Economy Cooperatives (Unicafes) to the fair. Brazilian chef Ana Paula Lima cooked in Food Africa’s cooking show area, further boosting Brazil’s visibility at the exhibition.

Companies participating in the mission held business meetings with Egyptian counterparts.

Brazilian companies also undertook a trade mission to Egypt during the first half of December, organized by the Arab Chamber. The group included exhibitors from the Food Africa trade show. The mission’s agenda featured a seminar held jointly with the Cairo Chamber of Commerce, B2B meetings with approximately 40 Egyptian buyers, a technical visit and meeting with buyers from the HyperOne supermarket chain—where each company gave a presentation—and a visit to Food Africa. Participating companies included Aurora, BRA Commodities, Timbro, APS, Aurea Internacional, Manuel & Vitta, and Prime Company.

According to Fernanda Baltazar, the Arab Chamber’s Director of Institutional Relations, who accompanied the mission, the companies were interested in both exporting and importing. Egypt has a free trade agreement with Mercosur; while this facilitates the entry of Brazilian products into Egypt, it also benefits Egyptian exports to Brazil. Import tariffs under this agreement are set to drop to zero by 2026. “The Egyptian market has been growing significantly,” said Baltazar, noting the agreement and the fact that the country serves as a trade hub for Africa.

“The mission aimed to understand the market, speak with potential new clients, distributors, and key regional stakeholders, and explore this new trade show to better grasp the country’s potential,” Baltazar stated. The agenda also included a cultural immersion component, based on the idea that a better understanding of a country’s culture fosters closer business ties. Another objective was to highlight the growth of tourism as a driver of local consumption.

Fostering Closer Ties Between Leaders

Another initiative to strengthen ties between Brazil and Egypt involved a series of meetings held by Arab Chamber leaders in the country in early December. The institution’s president, William Adib Dib Junior, and its vice president for International Relations and secretary-general, Mohamad Orra Mourad—accompanied by the director of the Arab Chamber’s Cairo office, Michael Gamal, and the office’s International Relations coordinator, Rania Mohamed Hagrass—held meetings with the public and private sectors.

Khaled Azmy and William Adib Dib Junior: Egypt-Brazil rapprochement

One of the meetings was with Khaled Azmy, Director of American Affairs at the Egyptian Ministry of Foreign Affairs, with whom they discussed trade and air connectivity between Brazil and Egypt. They also met with Sarah El-Gazzar, Advisor to the Union of Arab Chambers, and Usama Pasha, Secretary-General of the Federation of Egyptian Chambers of Commerce, to discuss establishing a hub for Brazilian companies in Egypt’s port zones for product distribution across the African continent.

Meetings were also held with Emad El-Sewedy, President of the Egyptian-Brazilian Business Council, regarding the council’s reactivation; with Moustafa Shaikhon, Vice President for Investment and Promotion at the Suez Canal Economic Zone, concerning space for Brazilian companies in the zone; and with Ahmed Amawy, head of the Egyptian Customs Authority, regarding the implementation of the Arab Chamber’s “Ellos” platform to digitize trade procedures between Brazil and Egypt.

“Thanks to the Mercosur-Egypt trade agreement, everyone views Brazil as a very important country for Egyptian exports,” Mourad told ANBA, sharing his general impression of the meetings in Egypt. According to the secretary-general, the Egyptians are interested not only in the Brazilian market itself but also in making the country a trade hub for Latin America.

By Isaura Daniel – December 12, 2025

Source: ANBA – https://anba.com.br/brasileiros-vendem-us-185-milhoes-no-egito/